Disney announced a change in its theme park pricing effective February 28. We take a closer look at what the Disney price increase does and doesn't...
The new Disney seasonal pricing has some asking, "Has Disney Gone Too Far?" The better question is, "Has Disney gone far enough?"
"By far attractions are the busiest area right now," Loewen said. "That whole sector is starting to look at the opportunities"
When the data tells you that the optimal price is a lower price, will you be willing to violate your own minimum price constraints?
Surge pricing is giving dynamic pricing a bad name. But there are other forms of dynamic pricing that don't infuriate customers.
The best pricing strategy is one that blends the best available data science with the art of pricing — that is, with management experience and...
Pricing algorithms that work well for one company may not be suited for others. That's why algorithms need to be customized for each company's unique...
Wondering whether your business is a good fit for dynamic pricing? Consider these three factors that predict dynamic pricing success.
Trusting an algorithm to make pricing strategy decisions can be intimidating. But research shows that "algorithm aversion" is normal and can be...
Zoos, aquariums, and museums with a community focus can use dynamic pricing to increase public accessibility to their attraction.