Automated Algorithm-Driven Dynamic Pricing Solutions

Digonex’s industry-leading pricing algorithms, developed by our team of PhD economists, do the work of gathering data, analyzing patterns, and determining the optimal price so you have more time to focus on your business.

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Enabling organizations to achieve higher financial, strategic, and operational goals

Attractions
Aquariums, Zoos, Museums, Amusement Parks, Tours, Water Parks, Ski Resorts
Performing Arts
Dance, Orchestras, Theatre, Opera
Entertainment
Concerts, Festivals, Broadway, Special Events; Producers, Promoters, Venues
CLIENTS
  • Alaska SeaLife Center
  • Artis-Naples
  • Banff Gondola
  • Boston Symphony Orchestra
  • BridgeClimb Sydney
  • Bronx Zoo
  • Calgary Zoo
  • Center Theatre Group
  • Chicago Botanic Garden
  • Chicago Symphony Orchestra
  • Curve Theatre
  • Dallas Symphony Orchestra
  • Detroit Zoo
  • Flyover Canada
  • Gaylord ICE!
  • Herschend Family Entertainment
  • Houston Symphony
  • Houston Zoo
  • Indianapolis Symphony Orchestra
  • International Spy Museum
  • Joffrey Ballet
  • Louisville Zoo
  • Loveland Living Planet
  • Lyric Opera of Chicago
  • Marlowe Theatre
  • Michael Cassel Group
  • MoPOP
  • Mystic Aquarium
  • Natural Bridge Caverns
  • New York Cruise Lines
  • Oakland Zoo
  • Ordway
  • Oxford Performing Arts Center
  • Pacific Science Center
  • Pacific Symphony
  • PAC NYC
  • Pittsburgh Zoo
  • Queensland Performing Arts
  • Roundabout Theatre Company
  • Royal Albert Hall
  • Royal Ontario Museum
  • Sacramento Zoo
  • Saratoga Performing Arts Centrer
  • Seattle Aquarium
  • Seattle Opera
  • Shedd Aquarium
  • Skydeck
  • Somerset House
  • Southbank Centre
  • Stages
  • The Austin Symphony
  • The Citadel Theatre
  • The Florida Aquarium
  • The Morton Arboretum
  • The Shed
  • Toronto Symphony Orchestra
  • Wales Millennium Centre
  • Water Wizz
  • Zoo Atlanta
  • Zoo New England
NEWS & INSIGHTS
Attractions

Dynamic Pricing vs. Variable Pricing for Attractions

Discover the key differences between dynamic and variable pricing for attractions and learn why dynamic pricing drives better results and flexibility.

Dr. Murat Atlamaz, Digonex Chief Economist Jan 20, 2026
FEATURES
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Immediate Results

It is common for Digonex clients to see an immediate and sustained revenue lift in the range of 5% - 20%+

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Ticketing Integrations

Digonex is integrated with many of the leading ticketing platforms.

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Configured Solutions

Each client solution is configured to your needs. You set the objectives, scope of application, constraints, and rules.

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Price Recommendations

The Digonex platform provides a simple interface for managing price recommendations.

FROM OUR CLIENTS

"Digonex has completely changed our approach to pricing at WMC. Working with them and their price optimisation method has offered further insight into our approach to seating plans, whilst also being a valuable investment in terms of ticketing revenue."

Theatre Business Manager, Wales Millennium Centre James Davis

"Digonex offers an excellent, tailored service. Implementing their dynamic pricing engine has been a very worthwhile investment for the Hall."

Head of Marketing and Communications, Royal Albert Hall Katie Elston

"Digonex is an incredibly valuable partner for Cal Academy. They have helped us to significantly improve our financial results and provided us with unique insights into our business while navigating through some challenging times. We have come to view them as a core part of our team."

Chief Revenue & Marketing Officer, California Academy of Sciences Melissa Felder