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Digonex®  partners with former Sam’s Club President and CEO, Dean L. Sanders, to introduce Dynamic Pricing to Physical Retail Outlets.
 
  August 27, 2008
  Chris Pohl
Director of Public Relations
Digonex Technologies, Inc.
(317) 638-4150 X222
 
 
Aug. 27, 2008
Digonex partners with former Sam’s Club President and CEO, Dean L. Sanders, to introduce Dynamic Pricing to Physical Retail Outlets.
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Indianapolis, IN. -- Providing retailers with a dynamic, real-time, demand-driven automated pricing solution, Indianapolis based, Digonex Technologies, Inc., (DTI) has remained on the leading edge of e-commerce since its founding in 2000. Now Digonex is poised to take on the physical retail market with the help of Dean L. Sanders, former President and CEO of Sam’s Club.

“We are very pleased and excited to have Dean join our consulting team,” said Jan Eglen, CEO of Digonex, adding, “As a key member of the team that grew Sam’s and Wal-Mart into the world’s largest retailer, Dean will help lead our dynamic pricing technology into the physical retail market. He recognizes the economic niche that our pricing software fills in bringing a fair system that is market driven and both consumer and seller friendly in a challenging time for our economy.”

Employed by Wal-Mart in 1971 while attending the University of Arkansas and graduating in 1972 with a BSBA in Banking and Finance, Mr. Sanders began Wal-Mart Management training in 1972, becoming the youngest store manager in 1974 and Store Manager of the Year in 1975. He held various positions in the General Office, including Fashion Distribution, Merchandising and Operations during which time was promoted to Vice President, Executive Vice President of Merchandising, Executive of Store Operations, Loss Prevention, and New Store Set-ups.

Mr. Sanders also served on the Wal-Mart Executive Committee for 10 years, working under the guidance of Sam Walton. Promoted to President and CEO of Sam's Club/Executive Vice President, Wal-Mart, Inc., he was responsible for all U.S. and international Sam's Clubs operations.

Retiring in 1995 after 25 years of service with Wal-Mart, Dean devoted his time to the development of a premier cutting horse operation in the United States, and became one of the top 10 all time money winning Non-Professional Riders. Dean was inducted into the National Cutting Horse Hall of Fame and owned and rode the 2002 National Cutting Horse Association Horse of the Year. Additionally he helped develop the Breeder's Invitational into the third largest cutting event and served as Chairman of the Board for 5 years.

Dean has been married for 38 years to Cindy having two grown children and 3 grandchildren.

Mr. Sanders joins the Digonex team of select business consultants and pricing experts that see the value dynamic pricing brings to the marketplace for both retailers and consumers.


About Digonex Technologies, Inc.

Digonex Technologies focuses primarily on development of automated and optimized pricing platforms for e-commerce, allowing client companies to increase customer retention, and maximize revenue. For more information, visit Digonex Technologies’ website at www.digonex.com


About Dean Sanders Consulting

Dean Sanders Consulting, Inc. was started after retirement from Wal-Mart working with U. S. and International retailers in addition to a number of national and international manufacturers.


Media Contact:
Chris Pohl for Digonex
317-638-4150 Ext. 222
chrisp@digonex.com

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